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HBO Max is an American subscription video on demand streaming service from AT&T's WarnerMedia. The service launched on May 27, 2020.
HBO Max is based on AT&T’s WarnerMedia's HBO premium television service and includes all of its programming, plus a range of additional original programming and library content from all parts of WarnerMedia, as well as third-party content providers from which WarnerMedia bought streaming rights.
According to AT&T, HBO Max had 12.6 million activated subscribers as of early December 2020. As of September 30, the service had a nominal total of 28.7 million paying subscribers, including HBO pay television customers whose subscriptions make them eligible for free access to HBO Max, but who have not yet activated.